The client had also set a few design constraints. The text had to be in a sans-serif font, and the logo was not to be modified. Although he didn’t necessarily want to see a lot of pink on the site, I still wanted to incorporate elements from the logo, which is pink. I therefore chose to incorporate this colour anyway, adding green and blue in roughly equal proportions throughout the site, while ensuring that the accessibility standards for contrast were respected.
For the text, as the main target audience is teachers, the website needed to have a clean, professional look; however, I still wanted to include a reference to children by using a more playful font for the headings, without going into excess, bearing in mind that the colours also helped to reinforce this aspect.
The logo also contains an arrow, which I found very interesting to use in different ways, for links and lists, for example.